Create a marketing strategy for the new venture, including the use of social media
New International Venture
You are the Managing Director of a U.S.-multinational corporation for a new product or service launch that will commence next week.
• Create a company that is expanding internationally. For your company
o Provide an executive summary.
o Provide a company overview.
o Describe the product/service.
o State the host country.
• Create an overview of the host country environment utilizing at least two business process analyses, such as a PESTLE, SOAR, SWOT, and etcetera.
• Create an overall business strategy for the new venture (all other strategies should align to this strategy).
• Create a marketing strategy for the new venture, including the use of social media.
• Create a financial strategy for the new venture, including the concept of foreign money fluctuations and exchanges.
• Create human resource strategies for the new venture, including a recruitment and selection plan (think about the use of parent-country nationals [PCNs], third-country nationals [TCNs], and host-country nationals [HCNs] in this decision).
• Apply a corporate social responsibility action for the new venture that is specific to the selected host country.
• Utilize visuals in the paper, including charts, graphs, or tables to enhance plan elements.
• Must include a separate title page with the following:
o Title of paper
o Student’s name
o Course name and number
o Instructor’s name
o Date submitted
The Foreign Market that I am using is UAE. (Dubai)