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describe, and evaluate the prevalence and consequences of individualized targeting.

Evaluate technology issues from a marketing perspective and suggest appropriate actions. Specifically, the individual essay should be about using digital technology to implement individualized targeting and the conflict with consumer’s privacy concerns. Students are expected to understand, describe, and evaluate the prevalence and consequences of individualized targeting.
1 page long essay, place the reference separately.
Aim grade: A +
Requirements for grade A +:
Language is highly accurate and appropriate. Essay has an effective structure making it very easy for the reader to follow and understand.
Clear explanation of the application of the technology and how improves service.
Provides an independent and informed view that considers many aspects. Offer suggestions that are creative, sound and practical.
Comments from Customer
the essay should be around a page long which is 600 words

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