Develop a comprehensive knowledge of the professional communicator’s role as applied to key sectors;
You are “acting” as the Communication’s officer of an organization in the field of culture or arts. Your goal is to develop a proposal which could be used to attract funding by a sponsor. While developing your proposal your task would be at this stage to explore:
the following key elements:
• Research and analysis of the organisation’s (e.g. Museum you picked to focus on) situation (including its internal and external environments)
• The identification and research and analysis of relevant publics.
• The value of sponsorship for the sponsor (and your picked organization)
• The deeper connection between sponsorship and CSR for the potential sponsor. Are there any potential risks to this endeavour?
This assignment is connected to the following Individual Learning Objectives:
1.Develop a comprehensive knowledge of the professional communicator’s role as applied to key sectors;
2.Understand how corporate communications is applied in different areas of practice and critically evaluate it;
Assessment Criteria:
This section shows how your assignment will be marked. This is broken down into percentages and sets out what you should set out to achieve in each section of your assignment. We will be using the BU Level 7 marking rubric which identifies the standard at this level required for different bands of marks from distinction to fail. We will discuss this in our assignment brief slots during your sessions.
Criteria
%
Definition/analysis of the communication issue/ opportunity (Research and analysis of the organisation’s (e.g. Museum you picked to focus on) situation (including its internal and external environments)
1. Communication issue/ opportunity is clearly defined
2. Evidence of reading / secondary research to define, refine and contextualise the issue or opportunity
10
The identification and research and analysis of relevant publics
1. Level of secondary (and primary, if appropriate) research undertaken
2. Use of appropriate sources and/or methods
3. Reporting and analysis of the research findings
4. Credibility of the research results
5. Extent to which research has informed the recommendations in the campaign/ communication plan
20
The value of sponsorship for the sponsor (and your picked organization)
1. Level of secondary (and primary, if appropriate) research undertaken
2. Presentation of research key findings (ie key papers on the area, evidence of wider reading)
35
The deeper connection between sponsorship and CSR for the potential sponsor. Are there any potential risks to this endeavour?
1. Exploring the connection between CSR and sponsorship
2. Critically evaluating the risks
35
Structure and Presentation
1. Clarity and coherence of proposal
2. Extent of systematic development of ideas, issues and content in logical order
3. Use of headings and sub-headings
4. Extent to which work is easy to follow and authoritative
5. Professional writing style and appearance
6. Spelling and grammar
7. Appropriate use of reference and citations procedures (Harvard-style)