Discuss how the company manages price elasticity.

Deliverable 5 – Bryce-Kingston Memo
Assignment Content
1.
Competency
Apply tenets of managerial economics to financial planning.
Student Success Criteria
View the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link, which is located in the Details & Information pane.
Scenario
In your role as a Business Process Consultant at Bryce-Kingston, you are creating a memo for the JBH Electronics senior leadership team. JBH is planning to launch new products in the next fiscal year. In addition, the team wants to understand how the market demand and price elasticity may affect the rollout of a new product that has been in development.
Do some research on how market demand and price elasticity has affected a Fortune 500 company. Your final memo will include a recommendation for JBH Electronics’ pricing strategy to mitigate negative impacts from price elasticity and market demand.
Instructions
You will create a memo for JBH senior leadership that outlines how market demand and price elasticity affect the organization’s pricing strategy in order to remain competitive. Select a Fortune 500 company in the electronics industry and address the following:
o Examine the company’s pricing strategy.
o Discuss how the company manages price elasticity.
o Evaluate how market demand influences a pricing strategy.
o Recommend a pricing strategy for JBH.
o Provide attribution for credible sources.
Criterion 1
A – 4 – Mastery
Comprehensively examines the company’s pricing strategy in a well-written memo.
B – 3 – Proficiency
Clearly examines the company’s pricing strategy in the memo.
C – 2 – Competence
Adequately examines the company’s pricing strategy in the memo.
F – 1 – No Pass
Used unclear verbiage about the company’s pricing strategy in the memo.
Criterion 2
A – 4 – Mastery
Comprehensively discusses how the company manages price elasticity in a well-written memo.
B – 3 – Proficiency
Clearly discusses how the company manages price elasticity in the memo.
C – 2 – Competence
Adequately discusses how the company manages price elasticity in the memo.
F – 1 – No Pass
Used unclear verbiage about how the company manages price elasticity in the memo.
Criterion 3
A – 4 – Mastery
Comprehensively evaluates how market demand influences a pricing strategy in a well-written memo.
B – 3 – Proficiency
Clearly evaluates how market demand influences a pricing strategy in the memo.
C – 2 – Competence
Adequately evaluates how market demand influences a pricing strategy in the memo.
F – 1 – No Pass
Used unclear verbiage about how market demand influences a pricing strategy in the memo.
Criterion 4
A – 4 – Mastery
Comprehensively recommends a pricing strategy for JBH in a well-written memo.
B – 3 – Proficiency
Clearly recommends a pricing strategy for JBH in the memo.
C – 2 – Competence
Adequately recommends a pricing strategy for JBH in the memo.
F – 1 – No Pass
Used unclear verbiage about a pricing strategy for JBH in the memo.
Criterion 5
A – 4 – Mastery
Used and attributed all credible sources in the memo.
B – 3 – Proficiency
Used and attributed mostly credible sources in the memo.
C – 2 – Competence
Used and attributed some credible sources in the memo.
F – 1 – No Pass
Failed to use or attribute credible sources in the memo.

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