Discuss the three components of a company’s supply chain structure, namely, external suppliers; internal functions; and external distributors.

Operations Management (UU-MAN-1120)
Final Assignment: 40 per cent of module marks
Final Assignment – Brief & Guidelines
Part A – Examine figure 1 and answer both questions
(SOURCE: Chase. R., Jacobs, R. and Aquilano, N. (2012) ‘Operations Management for Competitive Advantage’. McGraw-Hill)
Question 1
Examine the figure and explain the function of each department in relation to the role of
Operation Management.
(20 Marks)
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Operations Management
Question 2
Examine the figure and discuss in depth the role of Operational Strategy, and how
it is formulated out of business strategy.
(20 Marks)
Part B – Answer 3 questions out of 4
Question 3
Supply chain management is the vital business function that coordinates and manages all
the activities of the supply chain linking suppliers, transporters, internal departments,
third-party companies, and information systems. Also, supply chain management
provides the company with a sustainable, competitive advantage, such as quick response
time, low cost, state-of-the-art quality design, or operational flexibility. Dell Computer
Corporation is a good example of a company using its supply chain to achieve a
sustainable competitive advantage.
Following this line of thought, answer the following questions:
1. Discuss the three components of a company’s supply chain structure,
namely, external suppliers; internal functions; and external distributors.
(10 Marks)
2. Explain how Dell Computer Corporation is using its supply chain to achieve
a sustainable competitive advantage.
(10 Marks)
(TOTAL: 20 Marks)
Question 4
Explain in depth the so called ‘Bullwhip Effect’, including its causes and consequences.
(20 Marks)
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Operations Management
Question 5
Critically discuss the application of Total Quality Management (TQM) across
the organization (Marketing; HRM; Finance; Engineering; Accounting;
Purchasing; Information Systems; and for the function of Statistical Control).
(20 Marks)
Question 6
Name and analyse the phases of a Project Life Cycle.
(20 Marks)
Your assignment must be comprised of the following sections:
Cover page and table of contents.
Main body of the report (essay content, analysis and review of literature. All the elements
that are included in the report must be adequately analysed and supported with material
that is properly cited, paraphrased and referenced from a wide variety of external sources).
Conclusions (bring together your main points, address the main points as indicated above
and adequately summarize the findings of your assignment.
Marking criteria:
Element Weight %
Presentation (General Presentation and APA referencing) 10
Essay content 60
Essay structure and organization 20
Language clarity and accuracy 10
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Operations Management
The following points should be noted for this part of the assessment:
This is an individual assignment.
• The total number of words for this assignment should be 3000 words (+/- 10%) – This is
roughly 600 words per question. This does not include the reference list and any
appendices the assignment may include.
The assignment should be your own work and properly referenced according
to the requirements of the APA Referencing System.
Literature should be sourced from a variety of external sources such as
textbooks and journal articles.
• The assignment must be submitted in a single word document using the corresponding link found
in the toggle titled “Final Assessment Point” and it will be automatically checked with “Turnitin”.
Accurate referencing of sources is crucial in this examination. Please REFERENCE all
sources using the APA referencing system and make sure that you are familiar with
Please familiarize yourself with the regulations on late submission.
This assignment carries a weight of 40% of the final module grade.
The passing grade for this examination is 60%.
This assignment must be submitted on the due date (end of Week 7- the last day of
your course period) by 11:59 pm (23:59 hours) VLE (UTC) time at the latest.

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