Do you believe they can revive the strategy to build a competitive advantage (Today) over other US carriers?

With the objectives to drive earned media impressions, increase positive sentiment, drive content performance, and increase referral traffic, Jet Blue executed a strategic content marketing strategy in 2019. After reading the enclosed case study, and conducting research on your own, please answer the following two questions:
A. Despite the positive outcome and having claim that the campaign “drove some of our highest content performances to date”, and having in mind the target audiences as described in the case study, do you believe that the content strategy created (messaging + images + formats) was effective to revert low customer satisfaction and engage effectively with the audiences?
B. Given the turbulent times that the airline sector is undergoing Today, were unruly passenger behavior and low customer service performance are dominating the headlines, do you believe a similar media strategy and content can help the airlines boost its image and spark travel interest once again? Specifically with JetBlue, do you believe they can revive the strategy to build a competitive advantage (Today) over other US carriers?
Note that there are no right or wrong answers to the questions above. Work will be graded based on strength of the argument presented and data/research to back up the answers. Maximum length of 2 pages for the answers, in addition to the work cited page with the sources used as a reference. Case study are due electronically, via email, and in MS Word format by Thursday, February 17 6:00 PM.
Enclosed case study and data points.
Comments from Customer
Discipline: tourism marketing

Calculate your order
Pages (275 words)
Standard price: $0.00
Client Reviews
4.9
Sitejabber
4.6
Trustpilot
4.8
Our Guarantees
100% Confidentiality
Information about customers is confidential and never disclosed to third parties.
Original Writing
We complete all papers from scratch. You can get a plagiarism report.
Timely Delivery
No missed deadlines – 97% of assignments are completed in time.
Money Back
If you're confident that a writer didn't follow your order details, ask for a refund.

Calculate the price of your order

You will get a personal manager and a discount.
We'll send you the first draft for approval by at
Total price:
$0.00
Power up Your Academic Success with the
Team of Professionals. We’ve Got Your Back.
Power up Your Study Success with Experts We’ve Got Your Back.