Explain the concept of the marketing management topic selected for your paper

You will create an original post in response to one of the available topics for each discussion.
Instructions:
-Title your post according to your selected topic.
-In at least 600 words, discuss your topic by addressing the following items:
-Explain the concept of the marketing management topic selected for your paper
(Your textbook is a good source for this section).
-Examine at least 1 practical application/example for your topic. This must
involve the mention of a specific industry or organization, explained in sufficient
detail.
-Formulate a question for classmates about your topic that your classmates will
respond to.
-Have a separate heading for each of these 3 sections. Use the headings as
highlighted above in bold.
– Use two scholarly sources in addition to the course textbook.
-Use current APA format.