Under stand different approaches to the study of the mass media in society and the place of sport within the media.

Assignment 1: Analysis and discussion of media texts (2000 words). Learning Outcomes 2, 3 & 4
Introduction: Sport and Media Representation of Gendered athletes (250 words) Analysis: Select 3 media-sport texts relating to sport and gender (which have not been
provided in any lecture material).
1. One text should illustrate “natural difference” being reinforced (by the media and/or the athlete/s).
2. One text should illustrate “natural difference” being challenged (by the media and/or the athlete/s).
3. Onetextshouldillustrate“heteronormativity”beingreinforced.
Write a 500-word interpretation of each text explaining their illustration of the respective narrative (“natural difference”; “heteronormativity”).
(3x 500 = 1500 words)
Conclusion: Critical Reflection on the chosen cases (150 words)
2.Under stand different approaches to the study of the mass media in society and the place of sport within the media.
3Understand the concepts of denotation-connotation; encoding and decoding; news values; ideology; narrative; and star system
4Offer critical analyses of media sport images utilising appropriate concepts, theoretical constructs and methodologies.

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