What are sustainability-oriented values?

Part I
How do values relate to innovation?
What are sustainability-oriented values? Please discuss both questions in a personal, reflective essay. Your discussion must include a more general perspective, building on concepts and theories, and (an) example(s) that help(s) illustrate your thoughts about both questions.
Part II
If you were an entrepreneur and had your own business, which personal values would most likely guide your innovation activities, and what kind of (fictitious) innovation would you come up with, rooted in your own values?
You are free to choose any topic and example in responding to this question. Remember that we did a personal values survey at the beginning of the course – this could be a good starting point.