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What are the guidelines for developing an effective brand name?

1. Describe branding. What are the guidelines for developing an effective brand name? why is brand loyalty such an important concept for sports marketers to understand? (Specific answer required)
2. Describe the product lifecycle concept. Why is the product lifecycle so critical to sports marketers?
In addition, some people think boxing may be in the decline phase of the product lifecycle. Develop a strategy to extend the product lifecycle of boxing.

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