What are this company’s vision, values and mission?

ndividual Written Case Analysis Paper (IWCA) RUBRIC
Course: BUSN 4275
Case Topic:
Name:
Area 1 Quality of Report and Presentation
Captures the Reader’s attention. Professionally written, with a logical flow. Well-argued and
reasoned positions taken, with supporting rationale as needed from Secondary Sources.
Key Areas:
Practical requirements:
• Proper title page includes Name of Receiver Name of Preparer(s), date etc.
• TOC –pages match sections
• Page limit met, followed clients instructions!
Introduction
• Clear topic introduction
• Paper structure defined
Grammar, Spelling and Format
• Correct spelling, punctuation, capitalization, paragraphing, professional language
• Clear, and concise writing
• Proper use of Fonts, Tables clearly labeled and professionally presented, visually
appealing
• Clear section headings
Critical thinking
• Original work, expressed succinctly throughout
Research Quality
• Credible, reliable with quality sources cited to support analysis and conclusions.
Referencing
• In paper body citation format – APA style used correctly
• Bibliography format – APA style used correctly (alphabetical order / spacing / structure /
indentation)
30 Marks
Area 2 Demonstrate Understanding of Course Concepts in Responses
1. What are this company’s vision, values and mission? 3 Marks
2. What are the company’s objectives?
• Accurate financial objectives presented (supported by research).
• Accurate strategic objectives presented (supported by research).
4 Marks
3. What is this company’s customer value proposition (CVP), and who are the direct
competitors, indirect competitors, and substitutes for this company?
• Correctly identified in sufficient detail and supported by research for all above elements.
6 Marks
4. What are the strategically relevant factors in the macro-environment of this company, and
what is their impact?
• Correct model/theory application using the PESTEL model to evaluate factors in each
macro-environment, appropriate impact on company explained (supported by
research).
• Appropriate comprehensive evaluation made.
8 Marks
5. What are the Competitive Forces surrounding this organization and what is the impact of
each?
• Appropriate evaluation of competing rival threats, and impact of company explained
(supported by research).
• Appropriate evaluation of substitute threats, and impact on company explained
(supported by research).
• Appropriate evaluation of new entrant threats, and impact on company explained
(supported by research).
• Appropriate evaluation of buyer threats, and impact on company explained (supported
by research).
• Appropriate evaluation of supplier threats, and impact on company explained
(supported by research).
• Appropriate comprehensive evaluation made.
6 Marks
6. What Drivers of Industry Change are affecting this company, what is their impact?
• Appropriate drivers of industry change identified, and impact on company explained
(supported by research).
• Appropriate comprehensive evaluation made.
4 Marks
7. How are Industry Rivals Positioned in the Market that the company competes in?
• Appropriate competitive characteristics identified (supported by explanations and
research).
• Appropriate quantification of competitive characteristics (supported by explanations and
research).
• Correct market position displayed on Strategic Group Map(s). Supported with a
comprehensive analysis!
5 Marks
8. What are the Industry’s Key Success Factors (KSF’s)?
• Appropriate industry elements, attributes, approaches, resources, capabilities identified
(supported by research).
• Evaluation of company’s ability to sufficiently satisfy industry KSF’s (supported by
explanations and research).
• Appropriate comprehensive evaluation made.
4 Marks
9. Is the Company Financially Healthy?
• Correct model/theory application (Correct financial ratios used).
• Appropriate financial ratios utilized and calculated (supported by financial statements).
8 Marks
• Evaluation of company’s financial performance (supported by explanations relative to
trend and industry benchmarks).
• Appropriate comprehensive evaluation made.
10. What are the Company’s competitively important resources and capabilities?
• Correct model/theory application (VRIN tool utilized).
• Appropriate resources and capabilities identified (supported by research).
• Evaluation of resources and capabilities (supported by explanations and research).
• Appropriate comprehensive evaluation made.
4 Marks
11. Is the Company’s competitive position stronger or weaker than key rivals?
• Correct model/theory application (Competitive strength assessment tool utilized).
• Accurate list, measurements and weightings of industry key success factors (supported
by research).
• Appropriate rating of company relative to competitors (supported by explanations and
research).
• Appropriate comprehensive evaluation made.
6 Marks
12. Which of the 5 Generic Business Level Strategies has this company implemented?
• Correct model/theory application (Generic business level strategies utilized).
• Appropriate strategy identified.
• Appropriate evidence displayed to support strategy selection (supported by research).
4 Marks
13. Is the company’s present strategy a WINNER?
• Correct model/theory application (Winning strategy tests utilized).
• Appropriate evaluation of competitive conditions that impact strategic fit test.
• Appropriate evaluation of competitive factors that impact competitive advantage test.
• Appropriate evaluation of competitive conditions that impact performance test.
• Appropriate comprehensive evaluation made.
8 Marks
Total Marks 100