what is the campaign message?
This is a group assignment: You should get at least 8 ads (1 for each message strategy; Cognitive, Affective and Conative) the ads could be printed, TV, radio or on line.
For each ad you should define: –
Exact message strategy(Cognitive, Affective or Conative) –
Message Appeal/s used-
Executional framework used –
Any sources/spokespersons (if applicable)
If ad is part of a larger campaign
– what is the campaign message?
– Main objectives of campaign
– who is the target audience?
note should be well known brands like coca cola , Pepsi , galaxy ,kitkat ect…
Comments from Customer
Discipline: integrated marketing communication