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Why is it important for search engines to keep updating their algorithms?

We often hear people complain about the algorithm on their favorite social media platform being updated, but…
1. Why is it important for search engines to keep updating their algorithms?
Please remember to respond to a peer’s post by Sunday at 5 p.m
1. When should you use certain search types for AdWords, and why would this matter? How does it affect the number of conversions?
Please Read Over Chapter 8 through 11, I will link the textbook below.
https://biz.libretexts.org/Bookshelves/Marketing/Book%3A_eMarketing__The_Essential_Guide_to_Marketing_in_a_Digital_World_(Stokes)

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