Why the firm should enter this market?

MNE’s internationalisation and operations
You are required to choose a Multinational
Company – MNEs – working in a specific sector in order to carry the following
1. Referring
to internationalisation theories, assess your MNE’s internationalisation
process and then critically discuss the extent to which distance matters to
their internationalisation process.
2. Select one market (developed/emerging)
where your chosen MNE operates (Not
the home country of the company), and
discuss the company’s operations in that country and examine the host country’s
location advantages.
3. Select one market (developed/emerging)
where your chosen MNE
DOES NOT operate, and
critically discuss the following: 1) Why the firm should enter this market? 2)
The best entry mode strategy to be undertaken by your chosen MNE.
NB: ZARA is not allowed to be chosen as a
company for this topic.
Your assignment should not exceed 3000 (+/- 10%) words. References, graphs, footnotes and
appendix are excluded from the word count.
You must include a list of references at the
end, and make appropriate citations to these in the text. References should
follow Harvard Referencing Style.

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