You should summarize two refereed academic journal articles and explain how each on applies to your industry.
Markets, Segments, and Targets-Weekly Academic Journal Article Summaries, Applications, Citation, and and Comments
147147 unread replies.147147 replies.
Articles should be from refereed academic journal articles. Each post should include the citation in APA format, a summary of the article, and a brief descriiption of how the information in the article applies to your industry or an explanation of why it does not. See the example posting for more information.
In short, pick two academic journal articles that are related to be healthcare equipment industry business and summarize them for this discussion post.
-Posts in this discussion should address the nature of markets, market segments, and market targets in your industry. You should summarize two refereed academic journal articles and explain how each on applies to your industry. You should also comment substantively on posts by two other students.
Segmentation and targeting strategies can vary greatly from one industry to another. So even if you don’t find articles directly on the topic in your industry, you can still explain how broader concepts apply in your industry.